Belize Institute of Management
Management and Training Institution

Key Marketing Techniques

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

(American Marketing Association)

(2 days)


What You Will Cover 

  • Key elements of a successful marketing plan
  • How the marketing concept is being applied in your organization
  • How to manage the marketing functions
  • How to fuse all the elements of product, pricing, promotion, and distribution into a practical plan
  • How to develop and evaluate alternative pricing strategies
  • How to improve your ability to control the marketing communications process
  • How to gain confidence in presenting and communicating your ideas and proposals
  • How to work as a team with other functions in your organization
  • How to allocate your resources effectively
  • The advantages and limitations of several of the current market research methods