Belize Institute of Management
Management and Training Institution

Introduction to Digital Marketing and Social Media Platforms

Introduction to Digital Marketing/ Social Media Platforms                 -(1 day) ($180.00)

Introduction to Digital Marketing

While Marketing is a very complex process, many organizations skip many of the steps and go straight to advertising and promotion. This is why the Digital Marketing platforms otherwise known as Social Media Marketing are the easiest to fit into the sales process.

However, there are many skills that are necessary to master these, and each platform has its own nuances and special tricks.

  • Topics to be covered
    • What is Marketing
    • Strategy Vs. Tactics
    • Small and Medium Business marketing
    • The 1-page Marketing Plan
    • The 4 Ps of Marketing
    • The 3 stages of Marketing

Introduction to Social Media Platforms

Technology today has provided us with a host of platforms to promote our products and services. By choosing the right platforms we can reach our target markets and convert traffic through engagements to conversion and sales in addition these platforms allow us to monitor our traffic and engagements in a manner that is not possible through traditional methods.  The following platforms will be introduced during this session: Facebook, Instagram, Twitter, Google +, You Tube, Pinterest and LinkedIn.

Some are more popular than others, but it is important to know them all so you can decide your advertising and promotional strategy.

Understand why Social Media is useful for Marketing:
Search Engine Optimization (SEO), Reach, Recognition, Cost and more.